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This post was originally published on Ben Cotton’s blog Social Web Thing.
As we celebrated Community Manager Appreciation Day this week, I thought about the attributes, skills and behaviors that make a successful Community Manager (you can view all the #CMAD conversation on Twitter).
I’m lucky enough to have managed…
Earlier this week, Edelman released the global findings from the 2012 Edelman Trust Barometer – the 12th year of the firm’s annual trust and credibility survey. Anyone in the business of communications, or planning how an organization engages with its audience, should take note of the results – and particularly that data surrounding trust in media.
For starters, the 2012 Edelman Trust Barometer shows an overall decline in trust globally, with steep declines in the levels of trust in government and business. Government…
This post was originally published on David Armano’s blog Logic + Emotion.
“Social command centers” are all the rage today and it’s not without some merit. Many organizations now find themselves in a real-time business environment where news travels faster than sound, and information is set free. As a result, some forward thinking companies have put “monitoring” in place either in-house or in combination with partners. This isn’t enough. And to make matters worse, I’ve seen companies make the classic…
The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of essays from some of our consumer marketing leaders around the globe. This is the second in a series of essays from the compilation. To read more essays from the 12on12 series, visit the Edelman…
*Note: the information below should not be considered endorsement of presidential candidate Rick Santorum by Edelman nor the author*
The US presidential race is underway, and so the public scrutiny begins. As President Barack Obama’s powerful “Yes We Can” campaign demonstrated, leveraging digital and social channels can propel a campaign forward. However, in the case of Rick Santorum who is vying for the Republican vote, Google’s playground can also evoke some clever schoolyard tactics.
The story goes that in 2003, Santorum made offensive remarks, and Dan Savage,…
“Pinning” has rapidly become a buzzword in social media and it’s taking consumers, as well as brands, by storm. Joining the ranks of prominent sites, such as Facebook, Twitter and Tumblr, Pinterest has brought attention to social interest sharing, with a visual platform as the core feature.
Differing from social media sites that focus on status updates and current events, Pinterest is viewed as a “digital corkboard” for users to share, discover and engage with a community that expands beyond people they know in real life. According to Comscore, Pinterest pulled in…
Yesterday morning in London, Richard Edelman unveiled the 2012 Edelman Trust Barometer. It’s the twelfth year that we’ve conducted the study, which tries to answer the seemingly simple question: “Who do you trust?”
One thing is clear from this year’s research: It isn’t your CEO.
Globally, only 38% of informed publics think CEOs are credible spokespeople. That’s down from 50% last year.
On the other hand, trust in a ‘Regular employee’ showed a dramatic rise from 34% last year, to 50% this year. ‘Regular employee’ trailed only academic, technical experts…
Yesterday, community managers around the world celebrated the third annual Community Manager Appreciation Day with tweets, online gatherings and a new report outlining everything you need to know about your local community manager. Last year, we…
This post was originally published on David Armano’s blog Logic + Emotion.
Today I had the opportunity to present to academics and industry experts from the international poultry industry (you can listen to a re-cap via a short podcast from “Agwired”
Sports and social media have been a natural fit from the start, with teams, players, leagues, bloggers, media outlets and fans all diving in to engage with one another.
With the overwhelming amount of content available throughout a given season, the challenge for those managing social media for teams, media outlets and blogs is not a lack of content to populate those channels, but rather how to prioritize and manage the content in order to add value for the community.
Unfortunately, that doesn’t seem to be a priority for every organization, as there continues to be an abundance…
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